VIBGYOR
Led creative direction for multiple magazines, each with unique branding and visual needs
Coordinated efforts between design, printing, and marketing teams
Known for delivering high-quality, cohesive materials under strict timelines
Year
2021
Industry
Design
Role
Design Lead
Challenge
The existing design lacked consistency across spreads, resulting in an outdated visual language and fragmented reading experience.
Student readers reported difficulty finishing long-form articles, and analytics from the digital edition showed low retention beyond the first few pages.
Visual clutter such as excessive decorative elements and inconsistent spacing competed with content and reduced overall readability.
The absence of a clear, unified visual identity made the publication feel less credible and less engaging to both contributors and readers.
Solution
Minimal Design Language: Reduced visual noise by removing non-essential decorative elements, allowing hierarchy and typography to guide reading flow and improve content focus.
Complete Redesign: Restructured layouts using a consistent grid system and clearer content separation, creating a gallery-like reading experience that balances long-form text with visual storytelling.
Unified Visual Identity: Established a restrained color palette and standardized typography system to improve consistency, professionalism, and reader trust across print and digital formats.
Impact
Increased magazine retention by 35%, as measured through Flipsnack analytics, with readers spending more time progressing through full articles.
Improved reader engagement through clearer hierarchy, optimized line length, and smoother visual transitions between sections.
Received positive feedback from contributors and readers citing improved readability and a more cohesive experience.
Strengthened brand consistency across print and digital platforms, making the publication easier to recognize and navigate.
Deliverables
Complete layout redesign for print and digital editions.
Interactive prototype for digital viewing (Flipsnack).
Minimal, cohesive color palette and updated style guide.
