VIBGYOR
Led creative direction for multiple magazines, each with unique branding and visual needs
Coordinated efforts between design, printing, and marketing teams
Known for delivering high-quality, cohesive materials under strict timelines
Year
2021
Industry
Design
Role
Chief of Design
Challenge
Existing design felt outdated and inconsistent.
Students struggled with readability and magazine retention was too low.
Too many unnecessary design elements in the previous design.
Lack of a clear visual identity reduced trust in the product.
Solution
Minimal Design Language: Established a cohesive visual identity that enhances readability and aesthetic consistency across all sections.
Complete Redesign: Reimagined the layout and structure to create a refined, gallery-like reading experience that highlights both art and text in balanced harmony.
Proper Visual Identity: Introduced a minimal yet clean color palette with consistent typography and spacing for a professional look.
Impact
+35% increase in magazine retention. (Flipsnack)
Improved reader engagement through clearer layouts and better visual flow.
Positive feedback from contributors and readers on the new design.
Enhanced brand consistency across print and digital platforms.
Deliverables
Complete layout redesign for print and digital editions.
Interactive prototype for digital viewing (Flipsnack).
Minimal, cohesive color palette and updated style guide.
