VIBGYOR
I partnered with a mid-stage FinTech startup to redesign their mobile finance app. The goal was to make money management easier for everyday users, while giving the app a modern, trustworthy feel that could compete with leading neobank products.
Client
Year
2025
Industry
Fintech
Role
Product designer
Challenge
Existing design felt outdated and inconsistent.
Users struggled with navigation and completing key tasks (like transfers and bill payments).
Too many unnecessary steps in onboarding led to high drop-offs.
Lack of a clear visual identity reduced trust in the product.
Solution
Navigation Overhaul: Simplified the app architecture into three primary flows: Accounts, Payments, and Insights.
Onboarding Redesign: Streamlined from 6 steps down to 3, with clear progress indicators and trust-building visuals.
Visual Identity: Introduced a bold yet clean color palette with consistent typography and spacing for a professional FinTech look.
Impact
+35% increase in onboarding completion.
+20% faster task completion (measured in bill payments & transfers).
+40% increase in positive user feedback on app stores.
Strengthened brand perception as a “modern, reliable finance tool.”
Deliverables
User flow maps
High-fidelity Figma prototypes (iOS + Android)
Interactive prototype for stakeholder review
Developer handoff with design system components
